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Our Services

At Prime Slate Agency, we craft results-driven marketing systems that get your phone ringing, schedule filled, and trucks moving. We specialize in helping blue-collar businesses thrive with custom strategies that actually make sense for your industry.

Ready to dominate your market? Let’s build your winning plan.

Purpose-Built Growth for Home Service Business

Lead Generation

General Benefit:

Fuel your business with a steady stream of high-quality, ready-to-buy leads using a multi-channel approach that includes landing pages, targeted ads, and conversion-focused funnels built specifically for home service pros.

General Benefit:

Custom-built landing pages designed to convert

Local targeting via Facebook, Google, and LSAs

High-converting funnels tailored to your service

Call tracking and form integration with CRM

Lead qualification and filtering options

Automated follow-ups via email & SMS

Retargeting to bring back missed prospects

Exclusive leads (no sharing with other companies)

Monthly lead reports with cost-per-lead data

Scalable campaigns to increase lead flow as needed

Local Service Ads (LSAs)

General Benefit:

Boost your business visibility at the very top of Google with Google Screened or Google Guaranteed badges—building instant trust and generating exclusive, high-quality leads directly from local customers.

Key Features:

Verified and backed by Google for added credibility

"Google Screened" or "Google Guaranteed" badge display

Top placement above traditional ads and organic listings

Pay only for real, qualified leads—not clicks

Appear in voice search results like “Hey Google...”

Targeted to specific service categories and zip codes

Easy lead tracking via phone calls or messages

Control your weekly budget with no long-term commitment

Boost trust and reputation with verified reviews

Ideal for home services: HVAC, plumbers, roofers, etc.

Google Ads (Search, Display, and Retargeting)

General Benefit:

Put your business in front of customers exactly when they’re searching for your service—driving immediate traffic, leads, and sales with proven ROI from Google's massive ad network.

Key Features:

Appear instantly on top of Google search results

Laser-focused keyword targeting for high buying intent

Display ads on high-traffic websites and YouTube

Retarget past visitors to increase conversions

Full conversion tracking (calls, forms, purchases)

Geo-targeting for local domination

Ad extensions for more visibility (call, location, links)

Scalable campaigns with controlled budgeting

Continuous A/B testing and ad optimization

Monthly performance reporting and recommendations

Facebook Ads

General Benefit:

Hyper-target your ideal customers using Facebook’s advanced audience data—generating brand awareness, engagement, and qualified leads at a cost-effective price point.

Key Features:

Custom audience targeting (location, age, interests)

Engaging image and video ad formats

Lead forms without leaving the platform

Retargeting to stay top-of-mind

Lookalike audiences to reach new prospects

Event and offer promotion capabilities

Messenger-based lead collection

Scalable campaigns with controlled budgeting

Campaigns for traffic, conversions, or awareness

Real-time performance tracking

Creative testing for optimal performance

Social Media Optimization (Facebook & Instagram)

General Benefit:

Grow your local presence, build trust, and turn browsers into buyers with consistent, branded content that engages your audience and strengthens your social proof.

Key Features:

Professional profile setup and branding

Optimized bio, links, and call-to-action buttons

Weekly content creation and scheduling

Engaging post formats (reels, carousels, quotes, etc.)

Consistent branding across all visuals

Hashtag strategy to boost reach

Community engagement (likes, comments, shares)

Review and message response strategy

Highlighting client testimonials and case studies

Monthly content reports and improvement suggestions

Local SEO (Search Engine Optimization)

General Benefit:

Dominate your local market on Google Maps and organic search by optimizing your presence across key platforms—driving long-term traffic and inbound leads.

Key Features:

Google Business Profile (GBP) optimization

Citation building across directories

Review generation and response strategy

Local keyword research and targeting

On-page SEO for service and location pages

Mobile-friendly SEO practices

Backlink outreach and local link building

Schema markup for rich search results

Monthly rank tracking and SEO reporting

Strategy calls for growth adjustments

Website Design

General Benefit:

Convert visitors into paying customers with a fast, mobile-friendly website built to rank, earn trust, and drive business—all with professional polish and SEO best practices.

Key Features:

Custom, modern design that reflects your brand

Mobile-responsive across all devices

Fast-loading and SEO-optimized framework

Built-in lead capture forms and call-to-actions

Clear service and contact pages for conversion

Integration with Google Analytics and tracking tools

Testimonials, portfolios, and trust-building elements

Basic on-page SEO included

Hosting and maintenance options available

Built to scale with your business

Reputation Management

General Benefit:

Home service customers heavily rely on reviews. This service helps generate, monitor, and respond to reviews across platforms like Google, Yelp, and Facebook—boosting trust and conversions.